Natural cosmetics from Tuscany
Pure Nature, Premium Skincare, Inspired by Tuscan Traditions
Idea Toscana brings the beauty and purity of the Tuscan landscape into the world of skincare. Created near Florence, in the heart of Tuscany, the brand’s philosophy combines the power of nature, artisanal craftsmanship, and premium quality in unique organic and natural cosmetics.
Just as the olive trees sway in the Tuscan hills, the scent of lavender fills summer evenings, and the promise of sun-ripened olives lives in every golden drop — so are the natural cosmetics of Idea Toscana born. Each product is a piece of Tuscany: an experience, a fragrance, a feeling — directly from nature.
Premium Skincare Naturally — Organic & Natural Cosmetics from Tuscany
Since 2002, Idea Toscana has been creating premium organic and natural cosmetics, exclusively from natural plant-based ingredients. The most important element is the PDO-certified organic Tuscan extra virgin olive oil, rich in vitamins, antioxidants, and nourishing properties.
In addition, organic plant oils, herbal extracts, and fragrant flower essences provide gentle care for the skin.
The Guarantee of Authentic Naturalness
Idea Toscana cosmetics:
- made from 100% natural plant-based ingredients
- 95% of ingredients come from certified organic farming
- free from synthetic fragrances and colorants
- free from petroleum derivatives, silicones, parabens, and GMOs
- cruelty-free
- dermatologically and microbiologically tested
Idea Toscana’s organic and natural cosmetics hold the most important international certifications: ICEA, LAV (Cruelty Free), AIAB, and Bioagricert. These certifications guarantee the natural origin of the ingredients, sustainable production processes, environmental protection, and cruelty-free testing — so that the pure power of nature becomes part of everyday skincare without compromise. The highest NaTrue certification guarantees that every Idea Toscana cosmetic is naturally sourced and sustainably produced — from manufacturing to packaging.
The Unique Power of Organic Tuscan Olive Oil
What truly makes Idea Toscana cosmetics special is their PDO-certified organic Tuscan extra virgin olive oil. This rare and valuable ingredient is added only in the final production phase, ensuring that all its beneficial properties and nutrients remain intact.
While many cosmetic brands use plant oils, Idea Toscana chooses nature in its purest form — so your skin can feel the difference.
Nature-Inspired Beauty for Hospitality
Idea Toscana premium cosmetics are not only designed for home use — they are also available as exclusive amenities for luxury hotels, boutique accommodations, and refined guesthouses.
Natural ingredients, organic certification, and elegant presentation make these products the perfect addition to any hotel room — elevating the guest experience to a new level of refinement.
Find out more about our hotel cosmetics and partners in the Business Offers / Hotel Cosmetics section.
Idea Toscana presentation
